Play Invaders is a thrilling, branded, gaming VR installation which has more in common with a Disneyland attraction than an ambient marketing piece it actually is. Crafted from basic concept right through to finished product by MELT, this multi-sensory experience was one of the biggest successes of the conference where it premiered and it won an award for Best VR Experience @VR Awards 2016.
We designed an inside-out experience that started even before users put their goggles. The addition of paragliding harness and fan-generated winds allowed us to create a true 4D experience, much more immersive than the standalone VR devices currently in use.
Play Invaders truly captured the imaginations of gamers and delivered record levels of engagement. Within 3 months and 21 events more than 16 000 players enjoyed our experience.