A week before the new PRO8L3M's album premiere, we opened OUTPOST - a mysterious installation x listening party.
PRO8L3M is a unique rap group with an eclectic fanbase, on the brink of ‘going mainstream’. Their storytelling makes listening to their songs akin to watching movies. Upcoming album ‘WIDMO’ had an overarching theme - the fall of western civilization.
We wanted to build another dimension upon music and lyrics. A sensory, immersive trip to the world of PRO8L3M for fans, designed to be organically shared with the rest of the world. Making an influencer out of every guest.
It was a raw, adult, underground, dystopian twist on a theme park concept. Filling the 1890m2 of post-industrial uncharted space with unexpected encounters that triggered the sense of discovery. A journey built from the series of experiences inspired by the band’s lore.
We were responsible for the concept and design of the whole event, all of the installations and 95% of digital content creation.